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Francesca Benati

Francesca Benati starts her career in 1988 in the advertising field, moving in 2006 to the mass-market arena where she spent more than 10 years working for prestigious multinational accounts such as Coca-Cola, Kellogg, Lego Company, with increasing management roles in Marketing and Communication and senior leadership roles in various business areas.
Beginning 2007 she joined Expedia where she performed for two years the role of Marketing Director and later the role of Country Coordinator for the Italian branch.
In 2009 she undertook the role of Director of the Digital and e-Commerce division of Blu Vacanze and Cisalpina Group eminent Italian network of travel agencies and Business travel key player.
In 2010 she joined lastminute.com<http://lastminute.com> as Managing Director for Italy and the year after as Managing Director for Italy e Spain.
Since November 2013 she is the General Manager and Managing Director of Amadeus Italy.
Since 2009 she is member of board of director of Netcomm (Italian ecommerce consortium,   where she is the counsellor for the Travel and Tourism sector.
Lecturer for Online Travel and Tourism Management Masters at: Bocconi University Milano; IULM, Milano; Sant'Anna University Pisa.

Francesca Benati

Vice President Online Western Europe, Middle East, Africa at Amadeus IT Group