Alessandro Santamaria

La Martina

Vice President
Alessandro is Vice President of La Martina a fashion brand dedicated to polo lifestyle with a strategic
retail division and a focused philosophy about what this sport represents.
Previously he held the role of Managing Director of Giglio Group, a company listed on the MTA-Star
market on Borsa Italiana. Giglio Group is a “Worldwide Digital Enabler” with headquarters in Milan,
offices in New York, Shanghai, Hong Kong, Rome, Lugano and Genoa, that offers tailor-made B2B
and B2C services through its own IBox Distribution and IBox Digital business lines.
Alessandro recently worked as General Manager of the multinational Italiantouch – the firm
commissioned to conceive and manage the digital strategy of brands belonging to Tod’s Group. Prior
to this, he was engaged in two of the largest online businesses in recent years: the Private Sales
sector, in which he was Director of Sales and Marketing at Bnk4Italia spa – –
Italy’s leading firm in the private sales e-commerce sector – and in Couponing, as CEO of Glamoo
Italia (a leader in the couponing sector for web and mobile). In October 1997, he joined the
American group Cendant Corporation (now Affinion International), world leader in loyalty
marketing, where he was involved in the Italian launch and developed several Membership &
Loyalty schemes for financial institutions, Telco and Utilities. Alessandro has extensive international
experience in digital projects, startups, business development and luxury fashion, having worked in
the sector since 2005.