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Digital Trends in Retail - How to drive customer engagement and convenience thru Experiences

The always competitive environment of retail is made much more challenging by a number of factors- the consolidation of big brands and niche players, the blurring of online and offline retail channels, the adoption of marketplaces and subscription service business models, to name a few. 
As shopper expectations increase and prices drop, products trend and minds change, experiences become a key differentiator for capturing loyal customers and influencing purchase behaviour. More than ever, retailers & brands need to know their customers and find ways to efficiently improve convenience and engage with customers in meaningful ways.