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Axel G. Heyenga


Industry Strategy Director
As Industry Strategy Director, Axel G. Heyenga is driving EMEA Industry Strategy & GTM at Adobe for Automotive & Retail, helping Customers, Partners and our Field to excel in their work. Working with all of the best Brands, Axel has the opportunity to see and actively help Executives to get the latest on how to build outstanding and differentiating Experiences for their Customers.
On Behalf of Adobe, Axel is building industry thought leadership & primary research for Customers and Partners. He is also enjoying speaking at some of the most influential Digital Marketing Events in US & EMEA. Beside the focus on Automotive globally, Axel has taken up the EMEA Retail Industry vertical to adopt and drive Adobe´s retail strategy within EMEA.
Axel´s Background:
The last 24+ years Axel has worked in various exiting senior roles in Sales, Marketing and Consulting. Companies he has worked for are Digital & Marketing Agencies, Media & Internet companies – as well as Sports management companies. Throughout his career he had the opportunity to work with the best Retail and Automotive brands and he was fortunate to receive a vast experience in Sales, Marketing & Digital across these Industries, extracting the very best of those.