Head of Strategy
Educated in Classical Humanities and Philosophy, I began to work as a copywriter for DWA advertising agency, Torino, in 1997, then switched to newborn digital communication in 1999 with Liquid Thought Studios agency in Torino and San Francisco. As I got back to Italy, I had the opportunity to widen the range of my experience working into the sales & marketing advisory, before returning to advertising and digital business as a creative/strategy director in the mid-two-thousands. Today I am head of strategy at the advisory firm Openmind.
In 2013 I began teaching Web Presence & Online Advertising at the Digital Communication Specialist master class at Università Cattolica, Milano. In 2017 I started the Experience Strategy Lab at POLI.design, Milano, and have been hired as a professor of Brand Design at NABA, Milano.
Executive director of the Art Directors Club of Italy (2015-17), and board member of the Art Directors Club of Europe (2016-17).
I’ve been lucky enough to find a lovely, intelligent wife and to have a great daughter.