Rewoolution (Reda Group)
Chief Executive Officer
Luca Martines is since September 2017 the current CEO at Reda Rewoolution, an active wear brand line in merino wool. Prior to this, he held 10+ years of experience in the luxury e-commerce sector with several senior roles at Yoox NAP both prior and post the merger (2005-2018). Most recently, he served as the Former President at Yoox.com and The Outnet (2015-2017) and was YNAP Board Member (2017 - Sept 2018). Past roles of his include working as Group General Manager for the Asia Pacific region, While there he was tasked with opening the business in Asia Pacific when the company was still Yoox Group working across Hong Kong, Tokyo and Shanghai (2012-2015). Prior to this he was Group Web Marketing and CRM Director from 2005 to 2011. His coverage was global and he is an excellent point of contact to discuss the competitive landscape and key growth drivers in the space.