Valentina Felice
Douglas
eCommerce Director
Born in the Southern Italy, I lived most of my life among Rome, Bologna, and Milan. After a master’s degree in marketing & communications for Fashion & Luxury Goods, I started working for La Perla Company as Digital Merchandiser & Planner.
YNAP Group was an outstanding opportunity to strengthen my capabilities on budgeting and buying as a Buying and Retail Strategy Manager. After that, I was part of the team that launched and run the Fendi Digital Boutique and, at the end of 2015, I joined Moncler where I passionately played the role of Global Digital Commerce Director thanks to the Company’s strong Digitalization and a new CX centricity approach. After more than 5 years I took the chance to be part of the Farfetch’s family, embracing the role of Digital Business Director, then VP, within New Guards Group, the Italian Company producing and distributing several successful and on the cutting-edge Brands such as Off-White, Palm Angels and Alanui.
Finally, I decided to prove myself on a different industry (from Luxury Fashion to Premium Beauty), starting a new journey into the Douglas Group, leading eCom business as responsible Director for Italy.
If not on the job, I'm a great lover of wild nature and adventure trips (African bush, Amazonian rainforest, Indian Ocean remote islands). Personal training and outdoor running let me recharge my batteries. Involved in an Italian Onlus in favor of Leukemia and Blood diseases Research, founded by my family.